Evaluating Strategy.Â
Creating What’s Missing.Â
Scaling What Works.
For Businesses in Transition & Growth
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Marketing Leadership for B2B, B2C, and eCommerce Teams
Welcome!
Welcome!
You’re trying to grow—but for some reason, your marketing isn’t keeping up.
You’re trying to grow—but for some reason, your marketing isn’t keeping up.
Leads are inconsistent or poorly qualified. Marketing tools sit underused or underdeveloped. Sales and marketing teams feel misaligned. Despite investments in people, platforms, and campaigns—results still lag behind.
That’s where I step in.
That’s where I step in.
I’m Anne—a Fractional Marketing Leader / CMO. I help small and mid-sized businesses fix what’s broken, create what’s missing, and scale what works.
Whether your team is stretched thin or overwhelmed by disconnected systems and unclear messaging, I bring strategy, infrastructure, and execution together to restore momentum—without disrupting your day-to-day.
📩 Questions? | 📆 Book a Chat
I can Help With:
I can Help With:
Marketing Problem Solving (B2B, B2C, and eCommerce)
Marketing Problem Solving (B2B, B2C, and eCommerce)
✓ Fixing Pipeline LeaksÂ
✓ Fixing Pipeline LeaksÂ
CRM & funnel optimization to stop the leaks while you scale.
✓ Aligning Sales & MarketingÂ
✓ Aligning Sales & MarketingÂ
Close the gaps between teams, data, and systems for better conversion rates.
✓ Marketing Infrastructure Setup
✓ Marketing Infrastructure Setup
Streamline systems, organize tech stacks, and create scalable SOPs.
B2B Lead Generation
B2B Lead Generation
✓ Sales Acceleration
✓ Sales Acceleration
- Outbound & inbound call strategies, sales enablement support,
✓ Conversion Optimization
✓ Conversion Optimization
Targeting, lead scoring, and appointment-setting systems that convert.
✓ Field & Local Market Development
✓ Field & Local Market Development
Door-to-door development strategies for tapping local sales opportunities.
B2C & eCommerce Growth
B2C & eCommerce Growth
✓ eCommerce Funnel Optimization
✓ eCommerce Funnel Optimization
Shopify, Amazon, and DTC strategy that boosts conversions.
✓ Acquisition & Retention Programs
✓ Acquisition & Retention Programs
Loyalty strategies, automation, and full-funnel lifecycle marketing.
Data-Driven Decision Making & Global Ops
Data-Driven Decision Making & Global Ops
✓ Marketing Analytics
✓ Marketing Analytics
Use performance data to guide smarter marketing decisions.
✓ Offshore/Onshore Team Optimization
✓ Offshore/Onshore Team Optimization
Align remote teams with seamless workflows.
✓ Market Research & Positioning
✓ Market Research & Positioning
Competitive analysis to help define and own your market edge.
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