Create. Fix. Optimize. Scale.
Marketing Infrastructure & Growth Strategies for Startups, B2B, and eCommerce.
Welcome!
I'm Anne—your Marketing Fractional Fixer. Scaling a business requires more than just a good strategy—it needs the right marketing infrastructure. I help startups, small businesses, and eCommerce brands optimize their marketing systems, align sales and marketing teams, and drive sustainable growth.
Whether your company needs a structured foundation, process improvements, or a strategic growth plan, I deliver scalable, cost-effective solutions that drive measurable results. My approach isn’t just about strategy—it’s about execution. I roll up my sleeves to align people, processes, and technology for real, lasting impact.
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I can Help With:
Fixing What's Not Working (B2B, B2C, and eCommerce)
✓ Eliminating Inefficiencies & Streamlining Operations
No lead left behind, no revenue leaks through the cracks.
✓ Marketing-to-Sales Alignment
Bridging the gap between marketing and sales for a seamless customer journey.
✓ Marketing Infrastructure Optimization
CRM integration, workflow automation & marketing tech stack fixes.
B2B Lead Generation & Sales Acceleration
✓ Outbound & Inbound Call Strategies
Developing call frameworks, improving lead conversion, and aligning sales processes.
✓ B2B Lead Generation & Conversion
Developing targeted strategies to attract and convert high-value B2B leads.
✓ Sales Enablement & Nurture Strategies
Aligning content, automation, and follow-ups to shorten the sales cycle.
B2C & eCommerce Growth Strategies
✓ eCommerce Optimization & Scaling
Improving site conversion, refining product positioning, and optimizing the customer journey.
✓ Demand Generation & Acquisition Marketing
Building performance marketing programs that drive sustainable revenue growth.
✓ Retention & Customer Lifetime Value Growth
Loyalty programs, repeat purchase strategies, and customer lifecycle marketing.
Data-Driven Decision Making & Global Operations
✓ Marketing Analytics & Performance Optimization
Tracking KPIs, analyzing trends, and improving campaign effectiveness.
✓ Leveraging a Global Workforce
Cost-effective outsourcing & process management for efficiency and scalability.
✓ Competitive Market Research & Positioning
Identifying market gaps and differentiating brands through strategic positioning.